London & New York – February 12, 2025 – StoneShot, a leading marketing automation platform for financial services, has announced significant advancements to its proprietary BotShield technology. These enhancements are designed to more effectively detect and filter out non-human interactions, ensuring that marketing engagement metrics accurately reflect genuine client activity. They've released a comprehensive analysis exploring the challenges posed by bot activity and demonstrates how BotShield ensures more accurate and meaningful marketing data.
Key insights include:
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Prevalence of Fake Engagement: In December 2024, over 60% of recorded opens can be attributed to bots rather than real recipients, leading to distorted marketing metrics and revealing a rising threat of false engagement.
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Impact on Marketing Efforts: Artificially inflated metrics result in misleading engagement reports, unreliable lead scoring, and disrupted automation workflows, ultimately hindering marketing effectiveness and sales efficiency.
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BotShield's Upgraded Detection: Utilizing advanced pattern recognition, BotShield identifies and removes bot-driven interactions, with the latest upgrade detecting 52% more fake clicks, effectively blocking fake opens and clicks before they affect marketing data. This ensures that engagement metrics, lead qualifications, and automation processes are based on genuine human interactions.
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