London & New York – March 05, 2025 – StoneShot, a leading marketing automation platform for financial services, has published its latest research examining how financial services firms are adopting Generative AI (GenAI) technologies. The study surveyed professionals across the industry to understand the perceived benefits, challenges, and future plans regarding GenAI implementation.
Key findings include:
-
Operational Efficiency: 74% of respondents identified operational efficiency as the primary benefit of GenAI adoption, highlighting its potential to streamline processes and enhance productivity.
-
Data Privacy and Security Concerns: 70% of firms cited data privacy and security as major challenges in implementing GenAI solutions.
-
Knowledge Gaps: 60% of professionals acknowledged a lack of understanding about GenAI, indicating a need for education and strategic guidance.
-
Future Adoption Plans: Despite challenges, 84% of firms plan to increase GenAI adoption within the next 2-3 years.
